Seminole Casino Brighton

Privacy Policy

Published Date: October 30, 2018.
Effective Date: October 2, 2018.

General Statement

At the Seminole Tribe of Florida doing business as Seminole Gaming (“Seminole Gaming”), we value our customers and take pride in providing you with the most exciting entertainment services available in the gaming industry today. We provide the following  websites (collectively, the “Site”), for your information and convenience:

Seminole Gaming obtains certain personally identifiable information (PII) about you to facilitate our relationship. We at Seminole Gaming are committed to keeping your information secure. Therefore, we provide this Privacy Policy to explain our practices and policies for collecting, using and sharing information collected from or about you.

By using the Site or by providing your information to us, you consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy, the Terms and Conditions of Use ( and any written agreement(s) executed and in effect in connection with any of our products or services.

Personally Identifiable Information

“Personally Identifiable Information” includes, but is not limited to, any information by which individuals can be personally identified, such as first name, last name, address(es), phone number(s), email address, credit card number, identification numbers (driver’s license, social security or national number, passport number), bank account/financial information, date of birth, marital status, social network ‘handle’, geolocation information, Seminole Wild Card number, purchase information, gaming activity information, biometric information, preference information, survey answers/opinions, and other similar information. PII  may also include all or part of the information you provide when applying for an open job position.  Public information is that information that you make publicly available through your account or by posting or otherwise communicating via the Site.

Collection of your Personal Information

You may provide PII under a wide range of circumstances, including, but not limited to, when you log into the Site, submit information through the Site,, apply for Credit, make a purchase, sign up for email, start a reservation, enter a promotion, complete a survey, or respond to a job posting.

Seminole Gaming may collect other nonpublic personal information about you, such as information about your gaming and betting history and your transactions with us or with other companies. PII may be received through direct correspondence with Seminole Gaming (email, mail, telephone, or other means). Seminole Gaming also collects data for any and all local, state, federal and foreign country reporting requirements.

If you use the Site to make a payment for hotel purchases, or for the vendor registration fee, we and our third party payment processors may collect information about the transaction. This includes the date of the transaction, payment information, such as your credit or debit card number and other card information, and other account and authentication information, as well as billing and contact details. For the applicable third party payment processor’s privacy policy, please visit First Data ( for hotel reservations and vendor registration fee payments.

If you visit one of our casinos, hotels, entertainment venues, or restaurants, PII may be received through use of one of our many services such as concierge, amenities, room service, etc., when you register for special events, make a purchase, or during security monitoring for your safety and detection of fraud, cheating or money laundering.

We may also collect information about you from credit or financial institutions, including but not limited to National Cred-A-Chek (NCC), in connection with Seminole Gaming credit approval.  We may combine this information with the personal information we have collected about you under this Privacy Policy. For NCC’s privacy policy, please visit We may also collect payment information from Seminole Gaming vendors during the vendor registration process.  For First Data’s privacy policy, please visit:  The information obtained from these sources will only be accessed by and disclosed to Seminole Gaming employees or third parties with a legitimate need for such information.

Seminole Gaming and its service providers also collect certain non-personal information, data that does not identify you as an individual person.  This information tells us about how people use the Site so that we can analyze its effectiveness and provide you with a better web experience.  We collect and use this information through a variety of technologies, including “cookies” and analysis applications, as discussed below. 

  1. (a) Server Information

Like every website, Seminole Gaming’s web servers automatically and temporarily store the following information in the server log files. This information is provided by your browser, unless you have deactivated the function.

  • IP address of the enquiring computer
  • File query by the client
  • The http response code
  • The Internet page from which you visited us (referrer URL)
  • The time of the server query
  • The browser type and version
  • The operating system used on the enquiring computer

The server log files are not analyzed with respect to individuals.  At no time can this data be attributed to specific individuals. 

  1. (b) Site Visit Tracking Technologies

As is standard practice on many websites, the Site may use “cookies” and other technologies to help Seminole Gaming understand which parts of the Site are the most popular and the preferences of Seminole Gaming’s users.  Seminole Gaming may also use cookies and other technologies to study traffic patterns on the Site, to improve its functionality and usability as well as to improve the effectiveness of our communications with users.  Seminole Gaming may also use cookies to customize your experience and provide greater convenience to you during your interactions with the Site.

A cookie is a unique alphanumeric identifier that websites use to help identify the number of unique visitors to a website, whether or not those visitors are repeat visitors, and the source of the visits.  Cookies cannot be executed as code or used to deliver a virus and thus pose no threat to you.  Servers and sites other than the one placing the cookie on your hard drive cannot read the cookie, and no personal information can be gathered by other servers from the cookie.  If you prefer not to enable cookies or to disable them, you may do so through your web browser’s security settings.  Please note that certain features of the Site may not be available once cookies have been disabled.

Like most websites, the Site gathers certain information automatically and stores it in log files.  This information includes internet protocol (“IP”) addresses, browser type, operating system, internet service provider (“ISP”), referring/exit pages, date/time stamp of access, and clickstream data, and information about the content you view on the Site.  When you visit the Site, the servers automatically log your IP address, the time and duration of your visit, and the time and duration spent on the pages of the Site which you view.  If you arrive at the Site by clicking a paid advertisement or a link in a communication, then the server will capture information that tracks your visit from that link.  If you arrive at the Site by clicking on a non-paid source, such as a search engine result or link on another website, the server captures information that tracks your visit from that source, to the extent available. The server also captures information from direct traffic.

Some of our email communications to you may contain links to content on the Site.  When you click one of these links, it passes information through the Seminole Gaming web server before you arrive at the destination web page.  Seminole Gaming tracks this click-through data to help determine interest in particular topics and measure the effectiveness of our communications.  If you prefer not to be tracked, simply avoid clicking text or graphic links in emails you receive from Seminole Gaming.

Seminole Gaming additionally may use web beacons or pixel tags, which are tiny invisible images or code references, in the Site, which collect IP addresses and the date and time of user visits.  Web beacons and pixel tags may be used by Seminole Gaming to track customer journeys and conversion, count users who have visited its webpages and for related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

  1. (c) Different Devices

If you use different devices (e.g., your smart phone, laptop, tablets, gaming consoles, home computer, and/or any other device connected to the Internet) to access the Site, we may be provided with and collect device-specific information, including your hardware model, operating system version, unique device identifiers, phone number, location, and mobile network information.  We may associate your device identifiers or phone number with your account information.

  1. (d) Third-Party Analytics

We may use third-party service providers (e.g., Adobe and Google) to collect and analyze information about use of the Site.  These service providers may utilize cookies and related technologies to collect personal information.

Use of your Personal Information

Seminole Gaming and its service providers may use your personal information to provide our services and to contact you in response to inquiries you submit.  Seminole Gaming and its service providers may use your information to manage our contractual relationship with you, because we have a legitimate interest to do so, and/or to comply with a legal obligation.

Seminole Gaming may use your information to present our Site and related content to you; personalize marketing materials and promote our products and services; provide you with products or services you have requested directly or through a third party that is approved by Seminole Gaming; make a credit determination and then manage the account (if applicable); provide news and event information; register and manage Seminole Wild Cardmember accounts; communicate with you in connection with your specific requests; and continue our ongoing efforts to expand your experience and make improvements to our casinos, hotels, and other properties. We will use PII volunteered to administer your participation in a contest, notify the winners and award prizes. Seminole Gaming may also use your information for any legally required reporting to governmental or regulatory entities.

On other occasions where we ask you for consent, we will use the information for the purposes which we explain at that time.  You have the right to withdraw your consent at any time; however, we may have other legal grounds for processing your information, including those identified above.

Sharing of Information

We may disclose aggregated information about our users without restriction.  This data cannot be attributed to any specific individual.  Seminole Gaming may disclose aggregated user data in order to describe our services to current and prospective affiliates, and to other third parties for lawful purposes.

Seminole Gaming may share PII with our properties, subsidiaries, and other third parties as we deem appropriate to efficiently conduct our business. Information may be shared with or obtained by third party service providers which may include credit reporting agencies, financial institutions and lenders, and payment card processors for request of credit information and financial management and transactions, in addition to prize fulfillment companies and the on-line job applicant service provider. We believe these providers exercise reasonable care to protect your personal information and all third-party contracts restrict the use of your personal information to the purposes for which it was provided to them.  The entities with which we share information may be located in the United States or other countries. 

If you apply for a job position, some of your personal data may be shared with third parties, including but not limited to iCims, in order to confirm education, work history, references, etc. For iCims’ privacy policy, please visit

Our site may, from time to time, include third party advertising. We do not provide personal information to these third party advertisers; however, they may use technology to send the advertisements that appear on the Site to your browser. In this process, the third party advertiser automatically receives your IP address. They may also employ cookies and web beacons to measure the effectiveness of their own advertisements and personalize your interaction with them. We do not have access to or control over the cookies, web beacons or other technology they may use, and the information collected by these third party advertisers are not covered by this Privacy Policy.  Please contact them directly for further information regarding their information privacy policies. For your reference, the Network Advertising Initiative offers useful information about internet advertising companies, including methods of “opting-out” of their information collection practices (  

Your personal information may also be disclosed if necessary for any legally required reporting to governmental or regulatory entities or to comply with a court order, subpoena, lawful discovery request, search warrant or other valid legal process; in connection with any legal action, claim or dispute, including, but not limited to, the collection of debts and for the protection of persons or property.  Information collected from you may also be used to investigate security breaches or otherwise cooperate with authorities.  We may also share information with companies assisting in fraud protection or investigation. 

Right Not to Provide Information

You may have the right not to provide Personal Information. However, if you elect not to provide such information, you may not be able to utilize certain services on the Site.

Data Retention and Disposal

Seminole Gaming keeps customer information for as long as is necessary for business purposes, or as legally required by appropriate state, federal and regulatory bodies. Retention periods vary depending on the type of information and how it is used.  The criteria we use to determine the appropriate retention periods include:

  • How long we have a relationship with you and provide services or products to you.
  • Whether there is a legal, contractual or similar obligation that requires us to keep your information for a certain period of time.
  • Whether you have consented to retention of your information for a longer period of time.
  • Whether the personal information is sensitive.

When we no longer need to use or retain your personal information, records, both physical and electronic, are destroyed.

Data Security

We use industry standard security safeguards to help protect PII from unauthorized access. We have policies and procedures in place to set forth physical, administrative and technological safeguards around data security. However, due to the design of the Internet, we cannot guarantee that communications between you and our servers will be completely secure or free from unauthorized access by third parties, so you should exercise caution when transferring personal and other sensitive information over the Internet.  Please advise us immediately at the address listed below of any incident involving the loss of or unauthorized access to or disclosure of personal information that is in our custody or control. 

Links to Third Party Web Site

This Site may contain links to third party sites. These links are provided for convenience purposes and are not under the control of Seminole Gaming. The Site does not make any representations and warranties, express or implied, regarding the content of any of these linked sites.  Please note that when you click on one of these links, you will leave the Site and will be subject to the policies and privacy practices of the other websites, which may differ significantly.  We strongly suggest you review such third parties’ privacy policies before providing any data to them.

Age Policy

Pursuant to law, persons under the age of 21 are not permitted to gamble at our property or loiter in casino areas. Notwithstanding the foregoing, persons who have obtained age of 18 may participate in class 2 poker and class 2 bingo games at our properties. Seminole Gaming will not grant credit to anyone under the age of 21. Persons younger than 21 years of age are not allowed to accept offers or win contests related to gambling (except that persons 18 years of age and older may enter contests for poker tournaments), and we do not knowingly collect information from such persons.

This Site is not intended for use by or directed to any person under the age of 18, including children under the age of 13 (“children”). Any use of this Site by children or persons under the age of 18 should only be under the direct supervision of that minor’s parent or legal guardian.  We do not knowingly collect information from children or persons under the age of 18 through the Site.  If we obtain actual knowledge that we have inadvertently collected personal information relating to a child or person under the age of 18, we will delete that information from our records.  If you believe we might have any information from or about a child or person under the age of 18, please contact us at


We may transfer your personal information to other countries in compliance with applicable laws.  In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those countries may have access to your personal information.

EU/US Privacy Shield Compliance

Seminole Gaming, complies with the EU/US Privacy Shield framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member and treaty countries. We have certified that we adhere to the Privacy Shield Principles.

If there is any conflict between the policies in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program and to view our certification page, please visit

In compliance with the EU/US Privacy Shield Principles, Seminole Gaming commits to resolve complaints about your privacy and our collection or use of your personal information. European Union citizens with inquiries or complaints regarding this Privacy Policy can contact us through the Site by visiting the “contact us” tab and choosing the “contact us” option for Seminole Hard Rock Hotel & Casino-Hollywood, FL location or by sending an email to You may also contact us in writing at:

Seminole Tribe of Florida doing business as Seminole Gaming
Attn: Data Protection Office
5701 Stirling Road
Davie, Florida 33314

Please click here to make all Data Subject Access Requests. Seminole Gaming has provided a private sector independent recourse mechanism (located in the United States) to investigate and expeditiously resolve individual complaints and disputes. This dispute mechanism will cover all personal data except for human resource data. For more information, visit the website for ICDR®/AAA® EU-U.S. Privacy Shield: International Centre for Dispute Resolution®, the international division of the American Arbitration Association® (ICDR/AAA) at The services of ICDR/AAA are provided at no cost to you. Under certain limited conditions and as a last resort, the individual can invoke binding arbitration. The Federal Trade Commission has jurisdiction over Seminole Gaming’s compliance with the Privacy Shield.

If Seminole Gaming transfers your personal data to a third party, we will ensure the third party is contractually obligated to process your data only for limited, specific purposes consistent with this Privacy Policy, to apply the same level of protection to that data as the EU-U.S. Privacy Shield Principles requires, and to notify us if it makes a determination that it can no longer meet this obligation. Upon notice, Seminole Gaming will take reasonable and appropriate steps to stop and remediate unauthorized processing. In cases of onward transfer to third parties of data received pursuant to the EU-US Privacy Shield, Seminole Gaming is potentially liable.

Access, Correction, and Choice

You have choices about the collection, use, and sharing of your personal information, including:

  • Deletion: You can request that we erase or delete all or some of your personal information (e.g., it is no longer necessary to provide services to you).
  • Change or Correct: You can review and edit your personal information by logging onto the Site and visiting your account.  Please note that personal profile information supplied by you at the Site can be accessed by you online at any time and at no charge.
  • Object to or Restrict Use: You can request that we stop using some or all of your personal information or restrict our use of your personal information.
  • Access and/or Take: You can request a copy of your personal information.
  • Marketing: Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking the unsubscribe link at the bottom of the email.
  • Withdrawing Consent: If we have collected or processed your personal information with your consent, you may withdraw your consent at any time.  Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information based on other lawful processing grounds. 

If you request access, correction, amendment or deletion of your Personal Information and you have more than one account with us, you will need to instruct us on each account separately. Reasonable access to Personal Information will generally be provided within thirty (30) calendar days at no cost to you, subject to limited exceptions prescribed by law or excessive requests.

For your protection, we may need to verify your identity before fulfilling your request.  Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions that occurred prior your request.  We will also retain your personal information if reasonably necessary to comply with our legal obligations, meet regulatory requirements, resolve disputes, maintain security, prevent fraud and abuse, enforce the Terms and Conditions of Use ( We may also need to retain your personal information if required by gaming industry regulations, federal tax statutes and other legal requirements (e.g., information on our customers who self-report; tax reporting documents; player winnings, and any statistics, reports or listings that are required to protect our casino properties).

We aim to keep our information about you as accurate as possible. If you would like to access, update, review or change the details you have supplied us with, please contact us as set out below.

Data Controller

The information about you that we collect, process and/or use through the Site is controlled by the Seminole Tribe of Florida doing business as Seminole Gaming. The Site is hosted and provided outside of the European Economic Area (EEA), including in the United States. The privacy protections and the rights of authorities to access your information in these countries may not be the same as in your country.

You may reach our Data Protection Officer at   If you are contacting us to make a Data Subject Access Request, please click here.

Interpretation of this Privacy Policy

Any interpretation associated with this Privacy Policy will be made by our legal counsel. This Privacy Policy includes examples but is not intended to be restricted in its application to such examples, therefore where the word “including” is used, it means “including without limitation.”

This Privacy Policy does not create or confer upon any individual any rights, or impose upon Seminole Gaming any rights or obligations outside of, or in addition to, any rights or obligations imposed by applicable country, state, and other privacy laws, as applicable.  Should there be, in a specific case, any inconsistency between this Privacy Policy and applicable privacy laws, this Privacy Policy shall be interpreted in that case to give effect to, and comply with, such privacy laws.


The provisions of this Privacy Policy are intended to be severable. If for any reason any provision of this Privacy Policy shall be held invalid or unenforceable in whole or in part in any jurisdiction, such provision shall, as to such jurisdiction, be ineffective to the extent of such invalidity or unenforceability without in any manner affecting the validity or enforceability thereof in any other jurisdiction or the remaining provisions hereof in any jurisdiction.

Contact Information

For questions about this Policy or access requests, you may contact us by email at or by using the “contact us” tab on the Site.  To make a Data Subject Access Request, please follow this link and be sure to include details about your request in the comments section of the form:



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